/* 48 Research — Shared Styles */
*,*::before,*::after{margin:0;padding:0;box-sizing:border-box}

:root{
  --ink:#0f0e0c;
  --bg:#f7f4ee;
  --warm:#ede8df;
  --accent:#1c3a28;
  --gold:#b8902a;
  --red:#8b2020;
  --muted:#6b6455;
  --border:rgba(15,14,12,0.12);
}

html{scroll-behavior:smooth}
body{
  background:var(--bg);
  color:var(--ink);
  font-family:'Inter',-apple-system,BlinkMacSystemFont,sans-serif;
  font-weight:400;
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
body.th{font-family:'Sarabun','Inter',sans-serif;font-weight:300;}

/* GRAIN OVERLAY */
body::after{
  content:'';position:fixed;inset:0;pointer-events:none;z-index:999;
  background-image:url("data:image/svg+xml,%3Csvg viewBox='0 0 200 200' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.03'/%3E%3C/svg%3E");
  opacity:.35;
}

a{color:inherit;}

/* NAV */
nav.site-nav{
  position:sticky;top:0;z-index:100;
  padding:18px 40px;
  display:flex;justify-content:space-between;align-items:center;
  background:rgba(247,244,238,0.92);
  backdrop-filter:blur(12px);
  border-bottom:1px solid var(--border);
}
.logo{
  font-family:'Instrument Serif',serif;
  font-size:18px;letter-spacing:.04em;
  text-decoration:none;color:var(--ink);
}
.logo span{color:var(--gold);font-style:italic;}
.nav-links{display:flex;gap:28px;align-items:center;}
.nav-links a{
  font-size:13px;letter-spacing:.04em;color:var(--muted);
  text-decoration:none;transition:color .15s;
}
.nav-links a:hover,.nav-links a.active{color:var(--ink);}
.lang-switch{
  font-size:11px;letter-spacing:.1em;
  color:var(--muted);text-decoration:none;
  border:1px solid var(--border);
  padding:5px 10px;border-radius:2px;
  transition:all .15s;
}
.lang-switch:hover{border-color:var(--ink);color:var(--ink);}
.nav-cta{
  background:var(--accent);color:#fff !important;
  padding:9px 22px;border-radius:2px;
  font-size:13px;font-weight:500;
  text-decoration:none;letter-spacing:.02em;
  transition:background .2s;
}
.nav-cta:hover{background:#2a5238;}

/* HERO */
.hero{
  min-height:80vh;
  display:flex;flex-direction:column;justify-content:center;
  padding:100px 40px 80px;
  max-width:980px;margin:0 auto;
}
.hero-tag{
  font-size:11px;letter-spacing:.2em;text-transform:uppercase;
  color:var(--gold);margin-bottom:32px;
  display:flex;align-items:center;gap:12px;
}
.hero-tag::before{content:'';width:32px;height:1px;background:var(--gold);}
.hero h1{
  font-family:'Instrument Serif',serif;
  font-size:clamp(44px,7vw,84px);
  line-height:1.04;font-weight:400;letter-spacing:-.02em;
  margin-bottom:32px;
}
.hero h1 em{font-style:italic;color:var(--gold);}
.hero-sub{
  font-size:19px;line-height:1.65;color:var(--muted);
  max-width:580px;margin-bottom:48px;
}
.hero-sub strong{color:var(--ink);font-weight:500;}
.hero-actions{display:flex;gap:16px;align-items:center;flex-wrap:wrap;}

.btn-primary{
  background:var(--accent);color:#fff !important;
  padding:16px 36px;border-radius:2px;
  font-size:15px;font-weight:500;text-decoration:none;
  transition:all .2s;letter-spacing:.02em;
  display:inline-block;
}
.btn-primary:hover{background:#2a5238;transform:translateY(-1px);}
.btn-ghost{
  color:var(--muted) !important;font-size:14px;
  text-decoration:none;
  border-bottom:1px solid var(--border);
  padding-bottom:2px;transition:color .2s;
}
.btn-ghost:hover{color:var(--ink) !important;}

/* SECTIONS */
.section{padding:100px 40px;max-width:980px;margin:0 auto;}
.section-dark{background:var(--ink);color:#fff;}
.section-dark .inner{max-width:980px;margin:0 auto;padding:0 40px;}
.section-warm{background:var(--warm);}
.section-warm .inner{max-width:980px;margin:0 auto;padding:0 40px;}

.section-label{
  font-size:11px;letter-spacing:.2em;text-transform:uppercase;
  color:var(--gold);margin-bottom:32px;
  display:flex;align-items:center;gap:12px;
}
.section-label::before{content:'';width:24px;height:1px;background:var(--gold);}

h2.section-title{
  font-family:'Instrument Serif',serif;
  font-size:clamp(30px,4.5vw,48px);
  font-weight:400;line-height:1.15;letter-spacing:-.01em;
  margin-bottom:48px;
}
h2.section-title em{font-style:italic;color:var(--gold);}

/* PAIN */
.pain-grid{
  display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:32px;
}
.pain-item{
  border-top:1px solid rgba(255,255,255,0.2);padding-top:24px;
}
.pain-item .num{
  font-size:36px;font-weight:700;color:var(--gold);
  font-family:'Instrument Serif',serif;margin-bottom:8px;
}
.pain-item p{font-size:15px;line-height:1.6;opacity:.85;}

/* SERVICES */
.services{
  display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:2px;
}
.service{
  background:var(--warm);padding:40px 32px;transition:background .2s;
}
.service:hover{background:#e5dfd4;}
.service-icon{font-size:28px;margin-bottom:20px;}
.service h3{font-size:17px;font-weight:500;margin-bottom:12px;letter-spacing:-.01em;}
.service p{font-size:14px;line-height:1.7;color:var(--muted);}

/* PROOF */
blockquote.testimonial{
  font-family:'Instrument Serif',serif;
  font-size:clamp(22px,3vw,32px);
  font-style:italic;line-height:1.4;
  margin-bottom:24px;color:#f0ebe0;
}
.quote-attr{
  font-size:13px;letter-spacing:.1em;text-transform:uppercase;
  color:rgba(255,255,255,0.45);
}
.proof-divider{width:48px;height:1px;background:var(--gold);margin:48px 0;}

/* PRICE */
.price-box{
  border:1px solid var(--border);padding:56px;
  display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;
}
.price-amount{
  font-family:'Instrument Serif',serif;
  font-size:80px;line-height:1;font-weight:400;margin-bottom:8px;
}
.price-amount span{font-size:30px;vertical-align:top;margin-top:14px;display:inline-block;}
.price-note{font-size:13px;color:var(--muted);margin-bottom:24px;}
.price-tag{
  display:inline-block;background:var(--gold);color:#fff;
  font-size:11px;letter-spacing:.15em;text-transform:uppercase;
  padding:6px 14px;
}
.price-right ul{list-style:none;}
.price-right li{
  font-size:15px;line-height:1.6;padding:10px 0;
  border-bottom:1px solid var(--border);
  display:flex;gap:12px;align-items:flex-start;
}
.price-right li::before{content:'✓';color:var(--gold);font-weight:700;flex-shrink:0;}

/* INSIGHTS PREVIEW (on LP) */
.insights-grid{
  display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));
  gap:32px;
}
.insight-card{
  display:block;text-decoration:none;color:inherit;
  border:1px solid var(--border);
  padding:32px 28px;
  background:var(--bg);
  transition:all .2s;
}
.insight-card:hover{border-color:var(--ink);transform:translateY(-2px);}
.insight-card .tag{
  font-size:11px;letter-spacing:.15em;text-transform:uppercase;
  color:var(--gold);margin-bottom:16px;display:block;
}
.insight-card h3{
  font-family:'Instrument Serif',serif;
  font-size:22px;line-height:1.25;font-weight:400;
  margin-bottom:12px;color:var(--ink);
}
.insight-card p{
  font-size:14px;line-height:1.6;color:var(--muted);margin-bottom:16px;
}
.insight-card .read{
  font-size:12px;letter-spacing:.08em;color:var(--accent);
}

/* CONTACT FORM */
.contact-form{max-width:600px;margin:0 auto;}
.field{margin-bottom:24px;}
.field label{
  display:block;font-size:12px;letter-spacing:.12em;
  text-transform:uppercase;color:var(--muted);margin-bottom:8px;
}
.field input,.field textarea{
  width:100%;background:#fff;border:1px solid var(--border);
  padding:14px 16px;
  font-family:'Inter',sans-serif;font-size:15px;
  color:var(--ink);outline:none;
  transition:border-color .2s;border-radius:0;
}
body.th .field input,body.th .field textarea{font-family:'Sarabun',sans-serif;}
.field input:focus,.field textarea:focus{border-color:var(--accent);}
.field textarea{height:120px;resize:vertical;}
.submit-btn{
  width:100%;background:var(--accent);color:#fff;
  border:none;padding:18px;
  font-family:inherit;font-size:16px;font-weight:500;
  cursor:pointer;transition:background .2s;letter-spacing:.02em;
}
.submit-btn:hover{background:#2a5238;}
.form-note{font-size:12px;color:var(--muted);text-align:center;margin-top:16px;}
.success-msg{display:none;text-align:center;padding:48px 0;}
.success-msg .check{font-size:48px;margin-bottom:16px;color:var(--accent);}
.success-msg h3{font-family:'Instrument Serif',serif;font-size:26px;font-style:italic;margin-bottom:8px;}
.success-msg p{color:var(--muted);font-size:15px;}

/* ARTICLE (insights) */
.breadcrumb{
  max-width:760px;margin:32px auto 0;padding:0 24px;
  font-size:12px;color:var(--muted);letter-spacing:.05em;
}
.breadcrumb a{color:var(--muted);text-decoration:none;}
.breadcrumb a:hover{color:var(--ink);}

article.insight{max-width:760px;margin:0 auto;padding:40px 24px 80px;}
.article-meta{
  display:flex;gap:16px;align-items:center;
  font-size:12px;letter-spacing:.12em;text-transform:uppercase;
  color:var(--gold);margin-bottom:24px;flex-wrap:wrap;
}
.article-meta .dot{width:4px;height:4px;background:var(--gold);border-radius:50%;}
.article-meta .muted{color:var(--muted);letter-spacing:.05em;text-transform:none;font-size:13px;}

article.insight h1{
  font-family:'Instrument Serif',serif;
  font-size:clamp(36px,5vw,56px);
  font-weight:400;line-height:1.08;letter-spacing:-.02em;
  margin-bottom:24px;
}
article.insight h1 em{font-style:italic;color:var(--gold);}

.lede{
  font-family:'Instrument Serif',serif;
  font-size:22px;line-height:1.5;color:var(--muted);
  margin-bottom:48px;font-style:italic;
}

.tldr{
  background:var(--warm);border-left:3px solid var(--gold);
  padding:24px 28px;margin:0 0 56px;
}
.tldr-label{
  font-size:11px;letter-spacing:.2em;text-transform:uppercase;
  color:var(--gold);font-weight:600;margin-bottom:12px;
}
.tldr ul{padding-left:18px;}
.tldr li{margin-bottom:8px;font-size:15px;line-height:1.6;}
.tldr li:last-child{margin-bottom:0;}
.tldr strong{color:var(--ink);font-weight:600;}

.key-numbers{
  display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));
  gap:2px;margin:48px 0;background:var(--border);
}
.kn-item{background:var(--bg);padding:24px 20px;}
.kn-value{
  font-family:'Instrument Serif',serif;
  font-size:42px;line-height:1;font-weight:400;margin-bottom:8px;
}
.kn-value.red{color:var(--red);}
.kn-value.green{color:var(--accent);}
.kn-label{font-size:12px;color:var(--muted);line-height:1.4;}

article.insight h2{
  font-family:'Instrument Serif',serif;
  font-size:32px;font-weight:400;line-height:1.2;
  margin:56px 0 20px;letter-spacing:-.01em;
}
article.insight h3{font-size:18px;font-weight:600;margin:32px 0 12px;}

article.insight p{
  font-size:16px;line-height:1.7;margin-bottom:20px;color:#2a2820;
}
article.insight p strong{color:var(--ink);font-weight:600;}

article.insight ul{padding-left:20px;margin-bottom:24px;}
article.insight ul li{margin-bottom:12px;font-size:16px;line-height:1.7;}

.table-wrap{margin:32px 0;overflow-x:auto;}
table{width:100%;border-collapse:collapse;font-size:14px;}
thead{background:var(--ink);color:#fff;}
th{
  text-align:left;padding:14px 16px;font-weight:500;
  letter-spacing:.03em;font-size:12px;text-transform:uppercase;
}
td{padding:14px 16px;border-bottom:1px solid var(--border);background:#fff;}
tbody tr:hover td{background:var(--warm);}
td.num{font-family:'Instrument Serif',serif;font-size:16px;}
td.red{color:var(--red);font-weight:500;}
td.green{color:var(--accent);font-weight:500;}
.table-caption{font-size:12px;color:var(--muted);margin-top:12px;font-style:italic;}

article.insight blockquote{
  font-family:'Instrument Serif',serif;
  font-size:22px;font-style:italic;line-height:1.5;
  padding:32px 32px 32px 40px;
  border-left:3px solid var(--gold);
  margin:40px 0;color:#2a2820;
}
article.insight blockquote footer{
  font-family:'Inter',sans-serif;font-size:12px;font-style:normal;
  color:var(--muted);letter-spacing:.1em;text-transform:uppercase;
  margin-top:16px;
}
body.th article.insight blockquote footer{font-family:'Sarabun',sans-serif;}

/* CTA BOX */
.cta-box{
  background:var(--ink);color:#fff;
  padding:48px 40px;margin:64px 0 0;text-align:center;
  position:relative;overflow:hidden;
}
.cta-box::before{
  content:'';position:absolute;top:0;left:0;right:0;height:3px;
  background:linear-gradient(90deg,var(--gold),var(--accent),var(--gold));
}
.cta-label{
  font-size:11px;letter-spacing:.2em;text-transform:uppercase;
  color:var(--gold);font-weight:600;margin-bottom:16px;
}
.cta-box h3{
  font-family:'Instrument Serif',serif;
  font-size:32px;font-style:italic;font-weight:400;
  margin-bottom:16px;color:#fff;line-height:1.2;
}
article.insight .cta-box p{
  color:#f5f3ee;font-size:15px;
  margin-bottom:32px;max-width:440px;margin-left:auto;margin-right:auto;
}
.cta-price{font-family:'Instrument Serif',serif;font-size:48px;margin-bottom:8px;}
.cta-price span{font-size:20px;vertical-align:top;}
.cta-meta{font-size:13px;color:#b8b3a5;margin-bottom:32px;letter-spacing:.05em;}
.cta-btn{
  background:var(--gold);color:#fff !important;padding:16px 40px;
  font-size:15px;font-weight:500;text-decoration:none;letter-spacing:.04em;
  display:inline-block;transition:background .2s;
}
.cta-btn:hover{background:#a07d20;}

/* FAQ */
.faq-section{background:var(--warm);padding:56px 24px;margin-top:64px;}
.faq-inner{max-width:760px;margin:0 auto;}
.faq-item{border-bottom:1px solid var(--border);padding:24px 0;}
.faq-item:last-child{border-bottom:none;}
.faq-q{font-size:17px;font-weight:600;margin-bottom:12px;color:var(--ink);}
.faq-a{font-size:15px;line-height:1.7;color:#2a2820;}
.faq-a a{color:var(--accent);}

.sources{
  margin-top:48px;padding-top:32px;border-top:1px solid var(--border);
  font-size:13px;color:var(--muted);line-height:1.7;
}
.sources strong{
  color:var(--ink);display:block;margin-bottom:8px;
  font-size:12px;letter-spacing:.1em;text-transform:uppercase;
}

/* ABOUT / CONTACT PAGES */
.page-hero{
  padding:120px 40px 60px;max-width:760px;margin:0 auto;text-align:center;
}
.page-hero h1{
  font-family:'Instrument Serif',serif;
  font-size:clamp(40px,6vw,64px);font-weight:400;
  line-height:1.1;margin-bottom:24px;letter-spacing:-.02em;
}
.page-hero h1 em{font-style:italic;color:var(--gold);}
.page-hero .lede{font-size:20px;color:var(--muted);font-style:italic;}

.about-body{max-width:680px;margin:0 auto;padding:40px 24px 80px;}
.about-body h2{
  font-family:'Instrument Serif',serif;
  font-size:28px;font-weight:400;margin:48px 0 16px;letter-spacing:-.01em;
}
.about-body p{font-size:17px;line-height:1.75;margin-bottom:20px;color:#2a2820;}

/* INSIGHTS INDEX PAGE */
.insights-index{max-width:980px;margin:0 auto;padding:60px 40px 80px;}
.insights-index-grid{
  display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));
  gap:32px;margin-top:48px;
}

/* FOOTER */
footer.site-footer{
  padding:40px;border-top:1px solid var(--border);
  display:flex;justify-content:space-between;align-items:center;
  font-size:12px;color:var(--muted);flex-wrap:wrap;gap:16px;
}
.footer-logo{font-family:'Instrument Serif',serif;font-size:16px;color:var(--ink);}
.footer-logo span{color:var(--gold);font-style:italic;}
.footer-links{display:flex;gap:24px;}
.footer-links a{color:var(--muted);text-decoration:none;}
.footer-links a:hover{color:var(--ink);}

/* ANIMATIONS */
@keyframes fadeUp{from{opacity:0;transform:translateY(24px)}to{opacity:1;transform:translateY(0)}}
.hero-tag{animation:fadeUp .6s ease both}
.hero h1{animation:fadeUp .6s .1s ease both}
.hero-sub{animation:fadeUp .6s .2s ease both}
.hero-actions{animation:fadeUp .6s .3s ease both}

/* MOBILE */
@media(max-width:700px){
  nav.site-nav{padding:14px 20px;}
  .nav-links{gap:14px;}
  .nav-links a:not(.nav-cta):not(.lang-switch){display:none;}
  .hero{padding:80px 24px 60px;}
  .section{padding:60px 24px;}
  .section-dark .inner,.section-warm .inner{padding:0 24px;}
  .price-box{grid-template-columns:1fr;padding:32px 24px;gap:24px;}
  .insights-index{padding:40px 24px 60px;}
  article.insight{padding:24px 20px 60px;}
  .cta-box{padding:32px 24px;}
  footer.site-footer{padding:24px 20px;}
}

/* CHART & VISUAL BLOCKS (insights) */
.chart-block{
  background:#fff;
  border:1px solid var(--border);
  padding:32px 28px;
  margin:48px 0;
}
.chart-title{
  font-family:'Instrument Serif',serif;
  font-size:22px;font-weight:400;line-height:1.2;
  margin-bottom:6px;letter-spacing:-.01em;
}
.chart-subtitle{
  font-size:13px;color:var(--muted);
  margin-bottom:28px;line-height:1.5;
}
.chart-svg{
  width:100%;height:auto;display:block;
  margin:0 0 8px;
}
.chart-note{
  font-size:11px;color:var(--muted);
  font-style:italic;text-align:right;
  margin-top:12px;
}
.chart-legend{
  display:flex;gap:20px;font-size:12px;color:var(--muted);
  margin-top:16px;flex-wrap:wrap;
}
.chart-legend-item{display:flex;align-items:center;gap:6px;}
.chart-legend-dot{width:12px;height:12px;flex-shrink:0;}

/* Strategy cards */
.strategy-grid{
  display:grid;
  grid-template-columns:repeat(auto-fit,minmax(220px,1fr));
  gap:2px;
  margin:32px 0 24px;
  background:var(--border);
}
.strategy-card{
  background:var(--bg);
  padding:32px 24px;
  display:flex;flex-direction:column;
}
.strategy-icon-svg{
  width:52px;height:52px;
  margin-bottom:20px;
}
.strategy-num{
  font-family:'Instrument Serif',serif;
  color:var(--gold);font-size:13px;
  letter-spacing:.2em;
  margin-bottom:8px;display:block;
  text-transform:uppercase;
}
.strategy-card h4{
  font-size:17px;font-weight:600;
  margin-bottom:12px;color:var(--ink);
  letter-spacing:-.01em;line-height:1.3;
}
.strategy-card p{
  font-size:14px;line-height:1.65;
  color:#2a2820;margin:0;
}

@media(max-width:600px){
  .chart-block{padding:24px 18px;}
  .strategy-card{padding:24px 20px;}
}

/* Lead magnet sample section */
@media(max-width:700px){
  .sample-grid{ grid-template-columns:1fr !important; gap:32px !important; }
}

/* Newsletter subscribe band */
.subscribe-band{
  background:var(--ink);
  color:#fff;
  padding:56px 40px;
  text-align:center;
}
.subscribe-band .inner-sub{ max-width:600px; margin:0 auto; }
.subscribe-band .sub-label{
  font-size:11px; letter-spacing:.2em; text-transform:uppercase;
  color:var(--gold); font-weight:600; margin-bottom:16px;
}
.subscribe-band h3{
  font-family:'Instrument Serif',serif;
  font-size:clamp(24px,3.5vw,32px);
  font-weight:400; font-style:italic;
  line-height:1.2; margin-bottom:14px; color:#fff;
}
.subscribe-band p{
  font-size:15px; line-height:1.6;
  color:rgba(255,255,255,0.7);
  margin-bottom:28px;
}
.subscribe-band .sub-btn{
  display:inline-block;
  background:var(--gold); color:#fff !important;
  padding:15px 36px; border-radius:2px;
  font-size:15px; font-weight:500; text-decoration:none;
  letter-spacing:.02em; transition:background .2s;
}
.subscribe-band .sub-btn:hover{ background:#a07d20; }
.subscribe-band .sub-note{
  font-size:12px; color:rgba(255,255,255,0.45);
  margin-top:16px; margin-bottom:0;
}
@media(max-width:600px){ .subscribe-band{ padding:40px 24px; } }