/* 48 Research — home (EN). Navy / white / soft grey. One sans family. */
@font-face{font-family:'Jost';font-weight:300;font-style:normal;font-display:swap;src:url(/fonts/jost-300.woff2) format('woff2')}
@font-face{font-family:'Sora';font-weight:600;font-style:normal;font-display:swap;src:url(/fonts/sora-600.woff2) format('woff2')}
:root{--navy:#0F2036;--ink:#16202D;--mute:#5B6778;--line:#E1E6EC;--soft:#F3F5F8;--acc:#1D5FA8;--w:1120px}
*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;scroll-padding-top:72px}
body{font-family:'Manrope','Noto Sans JP','Hiragino Kaku Gothic ProN',system-ui,sans-serif;color:var(--ink);background:#fff;
  font-size:16px;line-height:1.7;-webkit-font-smoothing:antialiased}
a{color:inherit}
.wrap{max-width:var(--w);margin:0 auto;padding:0 24px}
a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible{outline:3px solid var(--acc);outline-offset:3px}

/* header */
.hdr{position:fixed;inset:0 0 auto 0;z-index:50;height:72px;background:#fff;border-bottom:1px solid var(--line);color:var(--ink);
  transition:background .25s,border-color .25s,color .25s}
.hdr .wrap{height:100%;display:flex;align-items:center;justify-content:space-between;gap:24px}
.logo{font-size:21px;font-weight:800;letter-spacing:-.025em;text-decoration:none;white-space:nowrap}
.logo span{font-weight:500}
.nav{display:flex;align-items:center;gap:26px;font-size:14px;font-weight:600}
.nav a{text-decoration:none;opacity:.86}
.nav a:hover{opacity:1}
.nav .lang{font-size:12px;border:1px solid currentColor;border-radius:3px;padding:2px 8px;opacity:.6}
.nav .cta{background:var(--navy);color:#fff;padding:10px 20px;border-radius:3px;opacity:1}
.nav .cta:hover{background:#1B3556}
.js .hdr.top{background:transparent;border-bottom-color:transparent;color:#fff}
.js .hdr.top .nav .cta{background:#fff;color:var(--navy)}

/* hero */
.hero{position:relative;min-height:100vh;min-height:100svh;background:var(--navy);color:#fff;display:flex;align-items:center;
  justify-content:center;text-align:center;overflow:hidden;padding:96px 24px}
.hero .map{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;pointer-events:none;opacity:.95;
  -webkit-mask-image:radial-gradient(ellipse 72% 78% at 50% 50%,#000 38%,transparent 100%);mask-image:radial-gradient(ellipse 72% 78% at 50% 50%,#000 38%,transparent 100%)}
/* cinematic title */
.hero::after{content:'';position:absolute;inset:0;z-index:1;pointer-events:none;
  background:radial-gradient(ellipse 80% 75% at 50% 48%,transparent 38%,rgba(4,9,18,.78) 100%)}
.hero .map{z-index:0;animation:push 32s ease-out both}
.hero h1{position:relative;z-index:2;display:inline-block;margin:0;font-family:'Jost','Sora',system-ui,sans-serif;font-weight:300;
  font-size:clamp(17px,3.1vw,46px);line-height:1;letter-spacing:.24em;text-indent:.24em;text-transform:uppercase}
.hero h1 span{display:block;position:relative;padding:1em .6em;animation:rise 1.7s cubic-bezier(.16,.8,.24,1) both}
.hero h1 span::first-letter{color:#6FD0E0}
.hero h1 span+span::before{content:'';position:absolute;left:0;right:0;top:0;height:1px;transform-origin:center;
  background:linear-gradient(90deg,transparent,rgba(255,255,255,.42) 20%,rgba(255,255,255,.42) 80%,transparent);
  animation:draw 1.5s cubic-bezier(.16,.8,.24,1) both}
.hero h1 span:nth-child(1){animation-delay:.35s}
.hero h1 span:nth-child(2){animation-delay:.85s}.hero h1 span:nth-child(2)::before{animation-delay:.85s}
.hero h1 span:nth-child(3){animation-delay:1.35s}.hero h1 span:nth-child(3)::before{animation-delay:1.35s}
.hero h1 span:nth-child(4){animation-delay:1.85s}.hero h1 span:nth-child(4)::before{animation-delay:1.85s}
.hero .down{z-index:2;animation:fade 1.4s 2.9s both}
@keyframes rise{from{opacity:0;transform:translateY(16px);filter:blur(10px)}to{opacity:1;transform:none;filter:blur(0)}}
@keyframes draw{from{transform:scaleX(0)}to{transform:scaleX(1)}}
@keyframes fade{from{opacity:0}to{opacity:.75}}
@keyframes push{from{transform:scale(1)}to{transform:scale(1.08)}}
.down{position:absolute;bottom:26px;left:50%;transform:translateX(-50%);width:48px;height:48px;display:grid;place-items:center;color:#fff;opacity:.75}
.down:hover{opacity:1}

/* charts */
.charts{background:var(--soft);padding:96px 0}
.cg{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;list-style:none}
.cc{background:#fff;border:1px solid var(--line);border-radius:4px;padding:26px 28px 18px;display:flex;flex-direction:column;min-width:0}
.cc.wide{grid-column:1 / -1}
.cc-h{display:flex;justify-content:space-between;gap:12px;font-size:13px;font-weight:700;color:var(--acc)}
.cc-hint{color:var(--mute);font-weight:500}
.cc-title{font-size:20px;line-height:1.35;font-weight:700;letter-spacing:-.01em;margin:4px 0 20px}
.cc-open{display:flex;align-items:center;flex:1;width:100%;margin:0;padding:0;border:0;background:none;font:inherit;color:inherit;cursor:zoom-in}
.cc-open svg{display:block;width:100%;height:auto;overflow:visible}
.cc-f{display:flex;justify-content:space-between;align-items:flex-start;gap:16px;margin-top:16px;padding-top:12px;border-top:1px solid var(--line);
  font-size:12.5px;line-height:1.6;color:var(--mute)}
.cc-f a{flex:none;font-weight:700;color:var(--acc);text-decoration:none;border-bottom:1.5px solid currentColor}

/* insight list */
.pubs{padding:96px 0 24px}
.pub{max-width:880px;margin:0 auto;border-top:2px solid var(--navy)}
.pub a{display:grid;grid-template-columns:104px 1fr;gap:20px;padding:20px 6px;border-bottom:1px solid var(--line);text-decoration:none;align-items:baseline}
.pub a:hover{background:var(--soft)}
.pub a:hover .t{color:var(--acc)}
.pub .d{font-size:13px;font-weight:600;color:var(--mute)}
.pub .t{font-size:17px;font-weight:600;line-height:1.5}
.pub .ar{display:none}
.pub-more{text-align:center;margin-top:28px;font-size:14px;font-weight:700}
.pub-more a{text-decoration:none;border-bottom:2px solid var(--navy);padding-bottom:2px}

/* sections */
.sec{padding:96px 0}
.sec.soft{background:var(--soft)}
.t2{font-size:clamp(26px,3.4vw,38px);font-weight:700;letter-spacing:-.02em;line-height:1.25}
.voices{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:44px}
.voice{background:#fff;border:1px solid var(--line);border-radius:4px;padding:30px 28px}
.voice blockquote{font-size:16px;line-height:1.85;font-weight:500}
.voice .ja{font-size:13px;line-height:1.9;color:var(--mute);margin-top:12px}
.voice .who{margin-top:22px;padding-top:16px;border-top:1px solid var(--line);font-size:13px;line-height:1.7;color:var(--mute)}
.voice .who b{display:block;font-size:15px;color:var(--ink)}


/* contact */
.contact .wrap{display:grid;grid-template-columns:1fr 1.1fr;gap:72px;align-items:start}
.contact .lead{color:var(--mute);margin-top:16px;max-width:430px}
.contact .meta{margin-top:30px;padding-top:20px;border-top:1px solid var(--line);font-size:14px;line-height:2;color:var(--mute)}
.fcard{background:#fff;border:1px solid var(--line);border-radius:4px;padding:34px;box-shadow:0 12px 32px rgba(15,32,54,.07)}
.field{margin-bottom:18px}
.field label{display:block;font-size:13px;font-weight:700;margin-bottom:6px}
.field input,.field select,.field textarea{width:100%;font:inherit;font-size:15px;color:var(--ink);background:#fff;border:1px solid #C9D2DD;border-radius:3px;padding:13px 14px}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--acc);box-shadow:0 0 0 3px rgba(29,95,168,.15)}
.field textarea{min-height:132px;resize:vertical}
.send{width:100%;border:0;border-radius:3px;background:var(--navy);color:#fff;font:inherit;font-weight:700;font-size:16px;padding:16px;cursor:pointer}
.send:hover{background:#1B3556}
.note{margin-top:14px;text-align:center;font-size:12.5px;color:var(--mute)}
.ok{display:none;text-align:center;padding:30px 0}
.ok h3{font-size:22px;margin-bottom:8px}
.ok p{color:var(--mute)}

/* footer */
.foot{background:#0A1626;color:#9FB0C6;padding:60px 0 34px;font-size:14px}
.foot .cols{display:grid;grid-template-columns:1.5fr 1fr 1fr;gap:40px}
.foot .brand{font-size:20px;font-weight:800;color:#fff;letter-spacing:-.02em}
.foot .brand span{font-weight:500}
.foot p{margin-top:10px;max-width:300px}
.foot h3{font-size:13px;font-weight:700;color:#fff;margin-bottom:14px}
.foot ul{list-style:none;display:grid;gap:9px}
.foot a{text-decoration:none}
.foot a:hover{color:#fff}
.foot .copy{margin-top:44px;padding-top:22px;border-top:1px solid rgba(255,255,255,.1);font-size:12.5px}

/* enlarge dialog */
.cz{margin:auto;border:0;padding:0;border-radius:4px;width:min(96vw,1080px);max-height:94vh;background:#fff;color:var(--ink);overflow:hidden}
.cz::backdrop{background:rgba(10,22,38,.82)}
.cz-h{display:flex;justify-content:space-between;align-items:flex-start;gap:16px;padding:20px 24px 8px}
.cz-t{font-size:clamp(18px,2.6vw,24px);font-weight:700;line-height:1.3;letter-spacing:-.01em;margin:0}
.cz-x{flex:none;width:38px;height:38px;border:1px solid var(--line);border-radius:50%;background:#fff;color:var(--ink);font-size:20px;line-height:1;cursor:pointer}
.cz-b{overflow:auto;padding:8px 24px 6px;max-height:calc(94vh - 140px)}
.cz-b svg{display:block;width:100%;min-width:640px;height:auto;overflow:visible}
.cz-f{display:flex;justify-content:space-between;gap:16px;padding:12px 24px 18px;font-size:12.5px;line-height:1.6;color:var(--mute)}
.cz-f a{flex:none;font-weight:700;color:var(--acc);text-decoration:none;border-bottom:1.5px solid currentColor}

@media(max-width:900px){
  .nav a:not(.cta){display:none}
  .cg,.voices,.contact .wrap{grid-template-columns:1fr}
  .contact .wrap{gap:40px}
  .charts,.sec,.spot,.pubs{padding-top:64px;padding-bottom:64px}
  .pubs{padding-bottom:16px}
  .pub a{grid-template-columns:1fr;gap:2px}
  .foot .cols{grid-template-columns:1fr;gap:28px}
  .fcard{padding:24px}
  .cc{padding:20px 18px 14px}
}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.hdr{transition:none}.hero .map,.hero h1 span,.hero h1 span::before,.hero .down{animation:none!important}.hero .down{opacity:.75}}

.nav .nw{margin-left:7px;padding:2px 7px;border-radius:999px;background:#F0B24B;color:#0F2036;font-size:10.5px;font-weight:800;letter-spacing:.02em;font-style:normal;vertical-align:1px}

/* spot: presented as a separate service */
.spot{padding:96px 0;background:#fff}
.spot-card{display:grid;grid-template-columns:1fr 1.35fr;background:var(--navy);color:#fff;border-radius:6px;overflow:hidden}
.spot-l{padding:52px 48px;border-right:1px solid rgba(255,255,255,.14);display:flex;flex-direction:column;justify-content:center;gap:16px}
.new{align-self:flex-start;background:#F0B24B;color:#0F2036;font-size:12px;font-weight:800;padding:4px 12px;border-radius:999px;letter-spacing:.02em}
.spot-name{font-family:'Sora','Manrope',system-ui,sans-serif;font-weight:600;font-size:clamp(30px,3.6vw,44px);line-height:1.08;letter-spacing:-.035em}
.spot-sub{color:#9FB0C6;font-size:15px;line-height:1.6}
.spot-r{padding:48px 48px 52px}
.spot-q{font-size:20px;font-weight:700;letter-spacing:-.01em;margin-bottom:6px}
.spot-r ul{list-style:none;margin:0 0 32px}
.spot-r li{display:flex;gap:14px;align-items:flex-start;padding:14px 0;border-bottom:1px solid rgba(255,255,255,.14);font-size:16.5px;line-height:1.55;font-weight:500}
.spot-r li svg{flex:none;margin-top:4px}
.btn{display:inline-block;background:#F0B24B;color:#0F2036;font-weight:800;padding:15px 30px;border-radius:3px;text-decoration:none}
.btn:hover{background:#F6C46E}
@media(max-width:900px){.spot-card{grid-template-columns:1fr}.spot-l{border-right:0;border-bottom:1px solid rgba(255,255,255,.14);padding:36px 28px}.spot-r{padding:28px 28px 36px}.spot{padding-top:64px;padding-bottom:64px}}
@media(max-width:700px){.hero h1{font-size:4.5vw}.hero h1 span{padding:1em .5em}}

/* TH / VN: script fallbacks and the shorter lists */
body.th{font-family:'Manrope','Noto Sans Thai','Noto Sans JP',system-ui,sans-serif}
body.vn{font-family:'Manrope','Be Vietnam Pro','Noto Sans JP',system-ui,sans-serif}
body.th .t2,body.th .cc-title,body.th .spot-q,body.th .cz-t{line-height:1.45}
.pub.tags a{grid-template-columns:190px 1fr;align-items:start}
.pub.tags .d{font-size:12.5px;line-height:1.6;padding-top:3px}
.pub.tags .t small{display:block;margin-top:6px;font-size:14px;font-weight:400;line-height:1.65;color:var(--mute)}
.voices.two{grid-template-columns:repeat(2,minmax(0,1fr))}
@media(max-width:900px){.pub.tags a{grid-template-columns:1fr}.voices.two{grid-template-columns:1fr}}

/* image chart card (dark artwork shown edge to edge) */
.cc.cc-img{padding:0;overflow:hidden}
.cc-img .cc-h{padding:20px 24px 12px}
.cc-img .cc-open{padding:0}
.cc-img .cc-open img{display:block;width:100%;height:auto}
.cc-img .cc-f{margin:0;padding:12px 24px 14px}
.sr{position:absolute;width:1px;height:1px;margin:-1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.cz-b img{display:block;width:100%;min-width:640px;height:auto}
@media(max-width:900px){.cc.cc-img{padding:0}.cc-img .cc-h{padding:16px 18px 10px}.cc-img .cc-f{padding:10px 18px 12px}}